CHALLENGE
Vodafone wanted to tell the UK about the many products and services that set the telecom apart from competitors. The solutions that power our day.
SOLUTION
A charming, down-to-earth campaign built around all the human moments when you just want a dependable phone or network that well… works. Shot by renowned British street photographer Terry Rooney, this campaign ran online, outdoor, in print and in-store.
IMPACT
The year long campaign encouraged 400K people to join or switch to Vodafone.
