CHALLENGE
Alcon was launching a new contact lens, HydraGlyde. The lens had unique features, but not a unique brand story.
SOLUTION
Never Settle. An emotive positioning that could be applied to the lens and life, for HydraGlyde is a brand for people who never settle for ordinary. We set up a story telling platform featuring inspiring young Malaysians. Major and micro influencers told their stories on all social channels. Our first major story featured a banker who quit the world of finance to become a fighter. Our second featured a young chef working at Singapore’s most inventive fine-dining restaurant.
IMPACT
6M views.
30% lift in brand awareness.
4% increase in sales.
Best Consumer Campaign at the Malaysia PR Awards.
