CHALLENGE
Launch Nokia’s first ever range of Windows smartphones.
SOLUTION
The Amazing Everyday. A totally global, integrated campaign from retail to social to outdoor to TV to 3D projection mapping. 300 images were crowdsourced from all over the world to create advertising that truly reflected the everyday lives of the young, and the young at heart.
The strategy was to open people’s eyes and minds to the amazing all around them, to make them feel more positive about their day, about life, and their interactions with the world. Giving the Nokia Lumia an integral role in how people discover, create and share the amazing everyday.
IMPACT
Nokia’s biggest ever global campaign selling 2 million phones.
