An innovative digital experience that gets young Aussies talking about money.

CHALLENGE
Young Australians don’t like talking about money, so when Westpac wanted to tell them about their innovative banking app, we needed to do it in a way that took the ‘awks out of the conversation’.

SOLUTION
We headed to where all good conversations start – social media – developing a first-of-its-kind quiz that asked young Australians about their money mindset. Whether they are a spender, saver, planner or a few other money related personas. No matter your money mindset, the quiz recommends the perfect banking app tool for your persona.

But this is no ordinary online quiz! Money Mindset is built using Meta’s Infinite Window technology, a new social format created for gaming like experiences. These digital experiences usually require a downloadable app, but with Infinite Window the quiz runs instantly in Instagram enabling deeper engagement.

IMPACT
Money Mindset ran for most 2024, gathering important user data enabling Westpac to better understand the financial needs of young Aussies. Ultimately helping the bank deliver better advertising across Meta. Westpac was the first bank in the world to use Infinite Window, so Meta used Money Mindset as a test case to measure effectiveness.

14% YoY increase customer engagement*
35% YoY increase digital reach*
12% YoY increase app downloads*

*20-35 year olds age group