CHALLENGE
Mirvac is on a mission to offer customers a personalised shopping journey from sofa to site to shopping centre. Our challenge was to fuel this mission with data and design – creating 10 bespoke websites, all built on a single platform, using a shared token design system.
SOLUTION
We identified the CX opportunities that deliver the most value to the customer, which led to a series of recommendations that help Mirvac better acquire, connect, strengthen and activate their data. With the right data foundations in place Mirvac can segment shoppers better, deliver personalised marketing campaigns, help retailers better understand shoppers and ultimately drive more shoppers into centres.
Our token design system enabled each centre to have their own unique identity but also enabled site components to be quickly updated. One set of components are smartly used across 10 sites to create 10 distinct brand identities.
IMPACT
10 centres rebranded.
10 centre websites designed.
3-year data roadmap implemented.
