CHALLENGE
Australian’s love the great outdoors. That’s why 25% of cars bought down under are utes. Our challenge was to show off the Isuzu D-MAX Ute range, encouraging Aussies to keep going their own way.
SOLUTION
Write another chapter of the brand’s long established and loved market position, ‘Go Your Own Way’. This time we told the story of a group of off-road drivers who coincidentally arrive at a stunning remote location. #NiceSpot
IMPACT
At the end of the three-month campaign period overall Isuzu D-MAX Ute sales were up 4.3%.
