CHALLENGE
Isuzu was launching a redesigned MU-X, Australia’s best-selling large SUV. The new vehicle had significant stylistic updates and an increased price to match.
SOLUTION
A refreshed brand positioning that elevated the vehicle by celebrating both originality and adventure, for the MU-X is for those who stylishly go their own way.
IMPACT
Sales record broken – first time ever that Isuzu achieved more than 5,000 MU-X sales (for a total of 5,311 units) during the campaign’s three-month period.
