CHALLENGE
Research showed that Americans didn’t quite understand the benefit of dry spray deodorants, preferring roll on deodorants.
SOLUTION
The Cannon Test. To prove the effectiveness of dry spray deodorants we built a giant cannon that fired confetti and grass at an armpit. We then shared the test across all major social channels and partnered with Walmart to show the content in-store, and on their digital channels.
IMPACT
4.7% rise in sales.
Social films were so successful they also ran on TV.
